Do you need a quick affordable consumer survey?
- 300 adult respondents (general population)
- Covering Tier 1 cities
- 20-question online survey
Wanting more? Or simply complementing your quantitative results to complete the picture?
- Two mini focus-group-discussions (4-6 persons/group)
- Covering capital city
- 1-1.5 hour discussion (face-to-face)
- English transcript
- Full report
Do you have unique needs?
Let’s talk. We work with you one-on-one to tailor a solution to your unique needs.
Tell us the business decisions you need to make. We design your research, target the right people, ask the right questions, analyse the data and finalise a thorough report answering your key business questions. Now you have the insights to make the right decisions.
- Do you target the right respondents? Asking Indonesian female drivers about car maintenance could lead to an answer that does not make sense. They typically rely on the mechanics or driver to recommend the best for their cars.
- Do you target the right respondents? Helpers or cooks are not uncommon in SEA households. They know better on the cleaning products used and even recommend certain brands that work best. Their opinions may matter and influence the brands to purchase.
- Do you ask the right questions? Indonesians have stronger 'hearing' or 'listening' culture than 'reading' culture. Consider this when designing your survey online. Too long? They will skip the question and so gone are the answers.
- Do you target the right respondents? Extended family structures are quite common in SEA countries. Grandparents, other siblings, cousins, aunts or uncles may live under the same roof. Who is the target respondent to represent the household?
- Do you target the right respondents? Small shops are still dominant in SEA countries and the owners often give advice on products or brands to purchase. Do their opinions matter in your study?
- Do you ask the right questions? How do you ask income question? Weekly, monthly or yearly? Take home pay or gross income? Answering the gross monthly income is easy for Singaporean. How aboutbonuses that may be given at the end of year?
- Do you ask the right questions? Indonesian would avoid income questions and are more willing to answer their household expenditures.