In this complex marketing world, one-size fits all seems absurd. We offer a customised research design based on your business objectives. We have extensive experiences on:

  • NPD research (new product development) – from generating new ideas, finding out the important features, screening the concepts, to testing different packaging options.
  • Pricing research – from exploratory techniques to having an overall price tolerance in understanding the consumer trade-off.
  • Market assessment – from a simple usage & attitude study, to a market segmentation.
  • Brand research – from a dip brand health check, to brand monitoring programs.
  • Advertising research – from advertising evaluation to advertising tracking programs.
  • Shopper research – from a straight forward shopper behavior to a complex ethnographic shopper observation.