The younger generation is now turning their backs on the old model of consumption. They tend to look at possessions as a burden or a responsibility, believing that “the things you own end up owning you”. An example, automobile sector requires lots of maintenance, regular use, bureaucracy and fixed costs. This is a burden and no longer perceived as independence and freedom. They look for an alternative and see Uber facility offering car-sharing fit their needs.
Another example is “co-work offices”, where entrepreneurs, home-workers and small companies are not only sharing office space, but headspace as well. Everyone has access to the desks, the printer, the stapler and also each other’s ideas and advice.
This is a new paradigm that has already impacted many sectors. Ready or not, the culture of sharing is growing.