SINGAPORE

Capital city:
Singapore
Official Language:
English, Mandarin, Malay, Tamil
Survey Language:
English
GDP (PPP):
$339 billion (2013 est.)
GDP – per capita (PPP):
$62,400 (2013 est.)
People:
Population:
5,567,301
Median age:
34 years (male: 34 years, female: 34 years)
Age Structure:
0-14 years: 13%
.
15-24 years: 18%
.
25-34 years: 21%
.
35-44 years: 16%
.
45-44 years: 13%
.
55-64 years: 10%
.
65 years and over: 8%
Gender Structure:
49 male, 51% female
Urban population:
100% of total population (2011)
Internet users:
4,064,130 (73% of population)
Mobile-cellular telephone subscriptions:
8,420,700
Facebook users:
2,915,640

Local hi-lights:
It’s a one-city nation and a focal point for Southeast Asian sea routes.

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Over 20% of the population are non-residents such as expatriate, domestic helpers and construction workers. Unless the products or brands targeting non-residents, it is necessary to exclude these non-residents due to different consumer behavior.

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Dining and shopping is the common way Singaporeans enjoy life. The diversity of cuisines represents its different ethnicities and multiculturalism. East meets east, some people say.

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Singapore has become the world’s most expensive city to live in 2014, according to the Economist Intelligence Unit (EIU).