English, Mandarin, Malay, Tamil
$339 billion (2013 est.)
GDP – per capita (PPP):
$62,400 (2013 est.)
34 years (male: 34 years, female: 34 years)
0-14 years: 13%
15-24 years: 18%
25-34 years: 21%
35-44 years: 16%
45-44 years: 13%
55-64 years: 10%
65 years and over: 8%
49 male, 51% female
100% of total population (2011)
4,064,130 (73% of population)
Mobile-cellular telephone subscriptions:
It’s a one-city nation and a focal point for Southeast Asian sea routes.
Over 20% of the population are non-residents such as expatriate, domestic helpers and construction workers. Unless the products or brands targeting non-residents, it is necessary to exclude these non-residents due to different consumer behavior.
Dining and shopping is the common way Singaporeans enjoy life. The diversity of cuisines represents its different ethnicities and multiculturalism. East meets east, some people say.
Singapore has become the world’s most expensive city to live in 2014, according to the Economist Intelligence Unit (EIU).